• 10.0 Megapixels for stunning prints as large as 16 x 20 inches.
• 5x Optical Zoom-NIKKOR Glass Lens--NIKKOR optics provide exceptional pictures and get you close to the action.
• Electronic VR Image Stabilization minimizes the effect of camera shake.
• Incredible, Bright 2.5-inch High Resolution LCD makes it easy to compose and share your pictures.
• All New, Stylish, All-Metal Design slips right into your shirt pocket or purse!
• Auto adjusts up to ISO 2000 to keep shooting, even in low light.
• Nikon In-Camera Innovations: In-Camera Red-Eye Fix™--eye in the camera. You may never see red-eye again! Face-Priority AF--Nikon's face-finding technology that automatically focuses on faces. D-Lighting--rescues dark or backlit images by improving brightness and detail where needed.

The S550 boasts 10 effective megapixels of sharp resolution, a 5x Zoom-NIKKOR lens, Electronic Vibration Reduction (VR) Image Stabilization and two new modes that enhance portrait photography: Smile Mode and Blink Warning.

Built on a custom application of Nikon's innovative EXPEED™ image processing system for enhanced noise reduction and improved the signal-to-noise (S/N) ratio and incorporating the precision optics of a NIKKOR lens, the COOLPIX S550 brings new ease and fun to capturing smiling faces and special moments.

Smile Mode

A first for the COOLPIX camera line, the S550 will feature Smile mode, which automatically fires the shutter when the subject smiles as well as a Blink Warning, which displays a warning message when the subject has blinked. In addition to the aforementioned features, the COOLPIX S550 incorporates Electronic VR Image Stabilization technology, which is designed to help produce sharper and clearer images, especially in lower lighting conditions or when capturing moving subjects. It also offers high ISO capabilities (up to 2000), ideal for capturing images in low-light situations. For consumers that might be unsure about the correct ISO settings for their photos, the S550 is equipped with Automatic Sensitivity Control and High-Sensitivity Mode, which selects the optimal ISO setting for the environment and automatically adjusts to reduce blur.

Bright 2.5" LCD Monitor 

For sharing and composing, the S550 has a bright 2.5-inch LCD monitor, with an anti-reflective coating and protective acrylic panel, easing the composition of photos and preventing scratches and scuffs. Ideal for sharing photos in a group setting, the COOLPIX S550's LCD monitor features a 170-degree horizontal and vertical viewing angle.

Face Priority AF, In-Camera Red-Eye Fix, D-Lighting Technology

The S550 continues Nikon's tradition of including its unique image innovations in its COOLPIX cameras. The S550 features enhanced Face-priority AF*, which can now detect and focus on up to 12 faces in a single shot; In-Camera Red-Eye Fix, which can automatically detect and correct red eye in a photo; and D-Lighting, which compensates for excessive backlight or insufficient flash in images.

Ultra-Compact EN-EL10 Li-Ion Battery 

The COOLPIX S550 is compatible with SDHC cards and utilizes the ultra-compact EN-EL10 rechargeable Li-ion battery. The camera comes bundled with the new COOLPIX Software Suite for editing, organizing and sharing images.